The playbook for IT leaders
Scaling IT Operations Playbook
How to support 2,500 employees with 2 people, automate your manual tasks for scale, and manage equipment with one person.
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New Relic went from manual, to zero-touch IT ops mastery
- Scaling broke the manual model — manual provisioning can just barely work when your team is small and local, but once headcount grows and teams spread globally, an in-house model collapses under the weight.
- More devices, fewer hands — provisioning, imaging, shipping, tracking, returning, repeat: "We were spending entire days imaging laptops, creating accounts, coordinating with FedEx."
- International expansion made it worse — global growth introduces customs headaches, regional compliance laws, and local vendor gaps that in-house IT can't hire around in every country.
- Security and compliance risk — "We needed every device to come back clean, certified, and accounted for, with no gaps." Without tight lifecycle control, risk becomes exponential, and so does liability.
Why this matters now
Without Firstbase, we wouldn't have been able to scale while reducing our IT team. They've become a strategic lever for New Relic.
Thomas Olsen, IT Program Manager @ New Relic
Read the full story: New Relic shares their strategy for success at scale.
Testimonials
See what customers say about Firstbase
"Now that I only have one procurement specialist who's managing all of our equipment across the globe – which is, in essence, around 4000 laptops – it's very difficult for us to maintain the same level of success without having a managed partner like Firstbase helping us facilitate that."
Thomas Olsen
Manager, IT Program Management, New Relic
