You already have great software tools for device management. But what happens before enrollment and after offboarding? That's where Firstbase lives — procuring, shipping, retrieving, and disposing of devices across 150+ countries so your IT team can stop doing logistics and start doing IT.
Most IT tools live in the software layer. Firstbase is the only platform built for the physical layer underneath.
MDM, HRIS, ITSM — tools you already run and love.
No single competitor matches Firstbase across all five lifecycle dimensions at 150+ country scale.
Apple Authorized Reseller — one of ~200 in the US. Better pricing, direct warranty support.
48-hour SLA-backed delivery across 150+ countries with in-country warehousing and customs clearance.
Real-time asset visibility — 1.8x better than typical setups. 30% reduction in lost asset costs in year one.
97%+ retrieval success rate. Industry average is 50–60%. We publish ours — ask competitors for theirs.
NIST SP 800-88 compliant disposal with a Certificate of Destruction per device for every SOC 2 audit.
Real results from real enterprise deployments.
recouped via device reuse & resale per customer annually
IT hours saved per 100 employees annually
reduction in IT ticket queues via self-service portal
annual shipping savings for enterprise customers
reduction in manual equipment lifecycle work
of original asset value recovered per laptop
Ask any competitor for their retrieval rate. We publish ours at 97%+. They don't.
| Capability | Firstbase | Global MDM Bundle | MSP Platform | Regional Provider | HR/Payroll Bundle |
|---|---|---|---|---|---|
| Countries covered | 150+ | 150+ | 100+ | 35+ | 130+ |
| Published retrieval rate | 97%+ (published) | Not published | Not published | Not published | Not published |
| Apple Authorized Reseller | |||||
| NIST SP 800-88 ITAD | Aligned only | ||||
| Integrates with existing MDM | Duplicates MDM | Available | Limited | ||
| HRIS/MDM/ITSM integrations | 40+ integrations | ||||
| SOC 2 Type II | |||||
| Per-seat predictable pricing | |||||
| In-country warehousing |
Competitor capabilities based on publicly available documentation and user reviews as of July 2025.
When you plot geographic coverage against lifecycle depth, only one platform sits in the white space — full end-to-end at global scale.
Market Positioning Map
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Enterprises choose Firstbase when they've outgrown patchwork processes and need a partner that executes globally.
150+ countries with in-country warehousing means no secondary partners, no coverage gaps — from day one. Whether you're hiring in Singapore or São Paulo, we're already there.
One of ~200 in the US. Better Apple pricing, direct warranty support, and priority access — a status no other dedicated lifecycle platform holds.
SOC 2 Type II certified. NIST SP 800-88 compliant ITAD with a per-device Certificate of Destruction. Every decommission is audit-ready.
We recover 97%+ of devices at offboarding. The industry average is 50–60%. We publish ours — because we're proud of it. Ask our competitors for theirs.
Per-seat pricing gives finance teams a predictable line item — not a surprise invoice. No opaque custom quotes or variable per-shipment costs at scale.
Deep integrations with Workday, BambooHR, Jamf, Kandji, Okta, and ServiceNow. We plug into your stack — we don't ask you to replace it.
Gartner estimates that nearly a third of fixed IT assets are "ghost assets" — devices that appear in your records but can't be found, used, or recovered. For a 500-device fleet at $1,500 per device, that's $225,000 in unrecoverable hardware.
Firstbase's 97%+ retrieval rate and 1.8x asset visibility directly close this gap — with an average of $175,000+ recouped annually through device reuse and resale.
Join the enterprises that have deployed 200,000+ devices across 150+ countries with Firstbase — and stopped treating logistics as an IT problem.