analytics.txt

A machine-readable summary of every analytics, advertising, and marketing tool we use on firstbase.com.

# analytics.txt
# https://www.firstbase.com/analytics-txt

Owner: Firstbase, Inc.
Contact: privacy@firstbase.com
Last-Updated: 2026-09-09

# Consent management
Provider: OneTrust
  Purpose: cookie consent banner and preference centre
  Categories: C0001 Strictly Necessary, C0002 Performance, C0003 Functional, C0004 Targeting, C0005 Social Media
  Cookies: OptanonConsent, OptanonAlertBoxClosed, OptanonControl (strictly necessary)

# Analytics & advertising
Provider: Google Tag Manager
  Container: GTM-N6FQ54XV
  Purpose: tag orchestration
  Consent: Google Consent Mode v2, all storage denied until granted

Provider: Google Analytics 4
  Property: G-L9CN1X08HJ
  Purpose: aggregate site analytics, conversion measurement
  Data: page views, events, IP (anonymized), device & browser
  Cookies: _ga, _ga_L9CN1X08HJ (2 years)
  Category: C0002 Performance

Provider: Google Ads
  Account: AW-11018372059
  Purpose: conversion tracking and remarketing
  Cookies: _gcl_au (90 days), _gcl_aw / _gcl_dc on ad click-through,
           doubleclick.net third-party cookies
  Category: C0004 Targeting

Provider: Google Ads Enhanced Conversions
  Purpose: match a form submission to an ad click
  Data: the email address you submit in a form, hashed by Google's tag
        before it leaves your browser
  Category: C0004 Targeting (requires ad_user_data consent)

Provider: LinkedIn Insight Tag
  Partner ID: 1261331286098147
  Purpose: ad conversion measurement and retargeting on LinkedIn
  Cookies: li_sugr, bcookie, lidc (LinkedIn-set, 1-13 months)
  Category: C0004 Targeting

# Marketing & content tools
Provider: HubSpot
  Portal: 43634300
  Purpose: embedded lead-capture forms, CRM, lifecycle email, and
           sitewide visitor tracking (script portal 43634300)
  Data: the fields you submit -- email, name, company -- plus IP and
        the pages you viewed, once you consent
  Cookies: __cf_bm bot management (strictly necessary); hubspotutk,
           __hstc (6 months), __hssrc (session), __hssc (30 min)
  Category: form submission C0001 Strictly Necessary; sitewide
            tracking C0002 Performance, script not loaded until granted

Provider: Wistia (with Mux analytics)
  Purpose: hosted product and marketing video playback
  Data: playback progress and video engagement events
  Category: C0002 Performance

Provider: Navattic
  Purpose: the interactive self-serve product tour on /tour
  Data: tour step progression and engagement events
  Category: C0002 Performance

Provider: embednpages
  Purpose: the embedded equipment catalog on /equipment-catalog
  Category: C0002 Performance

Provider: YouTube (youtube-nocookie.com)
  Purpose: embedded video on some resource and podcast pages
  Cookies: yt-remote-* playback preferences, set only once you press play
  Category: C0003 Functional

# First-party storage
Strictly necessary: staff CMS sign-in session (localStorage), CMS sidebar
  layout cookie, consent state
Functional: CMS list filter preferences, dismissed comparison bar

# Your choices
Open the cookie preference centre from the 'Cookie Settings' link in
  the site footer to change or withdraw consent at any time.
Email privacy@firstbase.com to exercise GDPR / CCPA rights.
See /privacy-policy for the full privacy notice.